Analysis

Marketing statistics are available in those instances where solicitants are loaded to the SHOP database prior to a mailing. Respondents are then tracked to various pre-determined demographic groupings. Additionally, both positive and negative responses are automatically removed from subsequent mailings.

SHOP captures and retains a significant amount of data relative to the individual insureds. In addition to normal reporting, queries can be run to obtain special information in accordance with special requests such as State audits.